Helene M. Fashion Blog

By Eva Roberts

Well, there is no denying that fall is the fashion darling of all the seasons… Enormous stacks of glossy magazines arrive every September, chock full of the exciting looks, colors, new shapes of the season. Love all that, but we don’t live in NYC, where one can get away with just any kind of fashion. So, you beloved Helene M. fashionistas, its your job to transform these styles to the streets of…. New England! This is the BEST time of year! Boots, sweaters, cozy dresses , leggings, denim, fall jackets, and of course, the lack of humidity, that makes our hair look oh so great… Did I mention pumpkin lattes? I digress… Helene M. loves fall. Period. So, please come and revitalize your wardrobe, with any of our endless new items. White & Warren cashmere, James, J. Brand, and Hudson denim, Michael stars cozy knit tees, Weston wear & 525 America peacoats, Diane vonFurstenberg wrap dresses and printed separates, three dot & Emu leggings… I will stop, because you are probably salivating at this point. We are stocked and ready for you. See you soon.

This week is heavy with new shipments! Just today, we received Tory Burch, Weston Wear, Alice and Olivia, G1, Central Park West, and James denim. Wowsa… Also got some amazing Gerard Yosca jewelry, and the most fabulous Beth Bowley, including a faux fur animal print trench. You will not be upset by our selection if you stop by, that is certain!

Is it that time again? Yes, yes it is! Time to stock up on the pieces you have been eyeballing all summer but just couldn’t commit til…. now, now that they are 40% off!!! Also, you may be very excited to see the new fall items. We know, summer coming to a close is always sad, but at least the best season for fashion brightens it up! Sweaters, boots, denim, snuggly soft tees, scarves, jackets, but we digress… Just come in and see for your fashionista selves…..

We are finally here! We want you to come visit our newest and gorgeous location at 20 Pleasant Street, right in downtown Newburyport! Take a preview by clicking on the above pictures too…  We are open every day, and cant wait to show off our newest digs!

Fall(!) shipments are arriving. Its crazy, we know… However, we are SHOCKED by the amount of these pieces that are already flying out of our doors and into your closets… We have many new arrivals, and we opted to show you some items that we feel are appropriate for wearing now, and into still balmy September…

New Arrivals include; Alice & Olivia, Diane vonFurstenberg, Three Dot, Italca scarves, Taylor dresses, Michael Stars, and Hanky Panky. For those of you that are just NOT ready to see fall, please know that our racks are still fully stocked with fabulous summery goodness… Come see us!

By Shannon Cragen

Before we depart for our vacations, one of my “fave” rituals must occur… packing! This ritual is different for many people; there are list makers, just-in-casers, and the devil may care types. I often think of a first time Oscar winner’s acceptance speech when packing, but that’s how I feel… grateful for my pretty things
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“Eh hem, I would like to thank Michael Stars, Lilla P., and Three Dot for making the most colorful comfy tee shirts in all the land. I want to thank you, Jack Rogers, & Mystique for keeping me in sandals that transition from beach to dinner. Lastly, cheers to you my dear Portia Clark, your pearls keep me looking like a lady even if I am not necessarily acting like one.”

I pack loving my clothes and daydreaming about what I will be doing in them. Be prepared and be appropriate. Happy vacationing!

By Liana Zaborowski

Ah, wedding season!  Pretty brides, nuptials, blessings and we cannot forget the champagne and dancing (preferably all night)!  This calls for a fabulous dress.  As a bride you have showers, a rehearsal dinner and soirees in between.  As a guest you want a knockout dress that takes you into the wee hours.  For a fun, flirty look, a dress with bright colors or one with bold lines (think one-shoulder styles) will be the right thing.  Demure and preppy can translate into cotton strapless in a saturated color with a sandal.  Trade in the LBD for one in deep cobalt for a similar effect, just with a twist. Want some movement, but truly need structure? Go for a fitted little number that has some texture added to it in a surprising way, like fluttery ruffles. However you opt to adorn yourself for the wedding festivities, have fun with it. Cheers to the happy couple, and to looking fabulous at their union!

We wait all year long for these New England summers. Nothing is better than a gorgeous, sunny, salty, sandy day. So, lets talk about what we have to dress you in for these short lived, but oh so savored beach moments… We are LOVING the Shiraleah beach totes, completely sand friendly, with nautical themed rope handles… And they are big enough to carry a fluffy beach towel! For protecting your precious face, we have the wide brimmed classic black hat, or funk it up a bit with Michael Stars take on beach cowgirl. Speaking of Michael stars, his pocket t-shirt dress shown here in yellow, is perfection with flat sandals over your bathing suit! Or, for the more daring, the gray strapless three dot dress…(which can also be a skirt), with sunny shades and an easy scarf… all machine washable, chic, and will carry you from the beach to lunch in style… For a little tongue in cheek attitude, sport a lobster clutch (Shiraleah), or fun starfish necklaces from Yochi in turquoise and coral……. See you soon!!!

Oh, yes. Its hot, gorgeous out, and now overdue to get your summer wardrobe together.

Come find a great summer dress or top for that BBQ/date/party you are attending… See you soon!